International marketing
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| 主要作者: | |
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| 格式: | 图书 |
| 出版: |
New York
The Dryden Press
c1998
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| 版: | 5th edition |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260901050518.0 | ||
| 020 | |a 0030244013 |c Tsh 30,000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 CZI | ||
| 100 | |a Czinkota, Michael R. | ||
| 245 | |a International marketing |c /Michael R. Czinkota and Ilkka A. Ronkainen | ||
| 250 | |a 5th edition | ||
| 260 | |a New York |b The Dryden Press |c c1998 | ||
| 300 | |a xxix, 860 p.: |b ill.; |c 30 cm. | ||
| 504 | |a include index | ||
| 650 | |a Market management | ||
| 650 | |a Market process | ||
| 650 | |a International trade | ||
| 650 | |a Global marketing | ||
| 700 | |a Ilkka A. Ronkainen | ||
| 942 | |c BK | ||
| 999 | |c 14104 |d 14104 | ||