International marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
The Dryden Press
c1998
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| Edition: | 5th edition |
| Subjects: | |
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| Physical Description: | xxix, 860 p.: ill.; 30 cm. |
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| Bibliography: | include index |
| ISBN: | 0030244013 |