Business marketing management : a strategic view of industrial and organizational markets /
Business Marketing Management: A Strategic View of Industrial and Organizational Markets by Michael D. Hutt and Thomas W. Speh examines the principles and practices of marketing products and services to business and organizational customers. The book emphasizes that business marketing differs from c...
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| Formato: | Livro |
| Publicado em: |
Mason, Ohio :
Thomson/South-Western,
c2004.
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| Edição: | 8th ed. |
| Assuntos: | |
| Acesso em linha: | http://www.loc.gov/catdir/enhancements/fy1514/2002116678-b.html http://www.loc.gov/catdir/enhancements/fy1514/2002116678-d.html http://www.loc.gov/catdir/enhancements/fy1514/2002116678-t.html |
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Internet
http://www.loc.gov/catdir/enhancements/fy1514/2002116678-b.htmlhttp://www.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
http://www.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Mzumbe University Dar es Salaam Campus Library
| Área/Cota: |
658.8 HUT |
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| Cód. Barras: | On Shelf |
| Cód. Barras: | On Shelf |