Strategic database marketing /
Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in bu...
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| Опубликовано: |
Lincolnwood, Ill., USA :
NTC Business Books,
c1994.
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| Предметы: | |
| Online-ссылка: | http://www.loc.gov/catdir/toc/mh022/93042154.html |
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| 005 | 20251010101345.0 | ||
| 020 | |a 0844232327 |c TZS 8000/= | ||
| 040 | |a MCCL |b eng |e AACR 2nd rev.ed. | ||
| 082 | 0 | 0 | |a 658.872 JAC. |
| 100 | 1 | |a Jackson, Rob. | |
| 245 | 1 | 0 | |a Strategic database marketing / |c Rob Jackson, Paul Wang ; foreword by Don E. Schultz. |
| 246 | 3 | |a Strategic data base marketing | |
| 260 | |a Lincolnwood, Ill., USA : |b NTC Business Books, |c c1994. | ||
| 300 | |a xv, 262 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes index | ||
| 520 | |a Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in business growth. Complete with a wealth of case histories that demonstrate database marketing in action, Strategic Database Marketing is the book to lead today's marketers onto the highway to the future | ||
| 650 | 0 | |a Database marketing. | |
| 700 | 1 | |a Rob Jackson, | |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/toc/mh022/93042154.html |
| 942 | |c BK | ||
| 999 | |c 12449 |d 12449 | ||