Strategic database marketing /
Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in bu...
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| Format: | Book |
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Lincolnwood, Ill., USA :
NTC Business Books,
c1994.
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| Online Access: | http://www.loc.gov/catdir/toc/mh022/93042154.html |
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Internet
http://www.loc.gov/catdir/toc/mh022/93042154.htmlMzumbe University-Mbeya Campus library
| Call Number: |
658.872 JAC. |
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| Copy | On Shelf |