Marketing research: a practical approach/
Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is idea...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Publicado em: |
Los Angeles:
SAGE,
c2008.
|
| Assuntos: | |
| Acesso em linha: | http://www.loc.gov/catdir/enhancements/fy0804/2007934524-t.html |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| Resumo: | Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported |
|---|---|
| Descrição Física: | xiii,292p.; 24cm. |
| Bibliografia: | Includes bibliographical references and index. |
| ISBN: | 9781412947961 |