Marketing research: a practical approach/
Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is idea...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Los Angeles:
SAGE,
c2008.
|
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/enhancements/fy0804/2007934524-t.html |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
http://www.loc.gov/catdir/enhancements/fy0804/2007934524-t.htmlMzumbe University-Mbeya Campus library
| Call Number: |
658.83 PRO |
|---|---|
| Copy | On Shelf |