Case studies in marketing management /

Case studies in marketing management /

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Marketing is a dynamic field and the marketing profession has to be innovative to understand the pulse of consumers and develop strategies to serve them better. Marketing fundamentals need to be sharpened on continuous basis using case studies, role plays, simulation, and projects. This book present...

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Библиографические подробности
Главный автор:	Gupta, S. L.
Другие авторы:	Suri R. K.
Формат:	‌
Опубликовано:	New Delhi , Pentagon Press , c2007.
Предметы:	Marketing Management Marketing India Management Case studies
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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