Case studies in marketing management /
Marketing is a dynamic field and the marketing profession has to be innovative to understand the pulse of consumers and develop strategies to serve them better. Marketing fundamentals need to be sharpened on continuous basis using case studies, role plays, simulation, and projects. This book present...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New Delhi ,
Pentagon Press ,
c2007.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Mzumbe University-Mbeya Campus library
| Call Number: |
658.8 GUP |
|---|---|
| Copy | On Shelf |