Marketing research : concepts, practices, and cases

Marketing research : concepts, practices, and cases

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"Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research and addresses its utility for both the researcher and the end user. It provides in-depth coverage of the key el...

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Detalles Bibliográficos
Autor principal:	Easwaran, Sunanda
Otros Autores:	Singh, Sharmila J. (Author)
Formato:	Libro
Publicado:	New Delhi : Oxford University Press, c2006
Materias:	Marketing research Case studies Qualitative research
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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