Marketing research : concepts, practices, and cases
"Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research and addresses its utility for both the researcher and the end user. It provides in-depth coverage of the key el...
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| Format: | Book |
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New Delhi :
Oxford University Press,
c2006
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Mzumbe University-Mbeya Campus library
| Call Number: |
658.8 EAS |
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| Copy | On Shelf |