Marketing research : concepts, practices, and cases

Marketing research : concepts, practices, and cases

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"Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research and addresses its utility for both the researcher and the end user. It provides in-depth coverage of the key el...

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Библиографические подробности
Главный автор:	Easwaran, Sunanda
Другие авторы:	Singh, Sharmila J. (Author)
Формат:	‌
Опубликовано:	New Delhi : Oxford University Press, c2006
Предметы:	Marketing research Case studies Qualitative research
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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