Marketing research : concepts, practices, and cases

Marketing research : concepts, practices, and cases

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"Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research and addresses its utility for both the researcher and the end user. It provides in-depth coverage of the key el...

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Bibliographic Details
Main Author:	Easwaran, Sunanda
Other Authors:	Singh, Sharmila J. (Author)
Format:	Book
Published:	New Delhi : Oxford University Press, c2006
Subjects:	Marketing research Case studies Qualitative research
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