Strategic management : text and cases /

Strategic management : text and cases /

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Provides a treatment of traditional topics in strategic management. This title also offers thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs...

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Bibliographic Details
Main Author:	Dess, Gregory G.
Other Authors:	Lumpkin, G. T., Eisner, Alan B.
Format:	Book
Published:	Boston : McGraw-Hill/Irwin, c2007.
Edition:	3rd ed.
Subjects:	Strategic management Strategic planning. Strategic analysis
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