Strategic management : text and cases /

Provides a treatment of traditional topics in strategic management. This title also offers thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs...

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Bibliographic Details
Main Author: Dess, Gregory G.
Other Authors: Lumpkin, G. T., Eisner, Alan B.
Format: Book
Published: Boston : McGraw-Hill/Irwin, c2007.
Edition:3rd ed.
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Mzumbe University-Mbeya Campus library

Holdings details from Mzumbe University-Mbeya Campus library
Call Number: 658.4012 DES
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