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The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni. by
- Moeller, Leslie H
- Landry, Edward C, 1965-
- Kinni, Theodore B, 1956-
Material type: Text
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 MOE, ...
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Essential of marketing communications / Jim Blythe by
Edition: 2nd ed.
Material type: Text
Publication details: Harlow : FT Prentice Hall , c 2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 BLY.
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Strategic advertising management / Larry Percy and Richard Elliott. by
- Percy, Larry
- Elliott, Richard H
Edition: 3rd ed.
Material type: Text
Publication details: Oxford : Oxford University Press, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 PER.
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