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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
  • Belch, George E
  • Belch, Michael A
Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 659.1 BEL, ...

2.
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni. by
  • Moeller, Leslie H
  • Landry, Edward C, 1965-
  • Kinni, Theodore B, 1956-
Material type: Text Text
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 MOE, ...

3.
Retail marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald, Christopher C.S. Tideman. by
  • McDonald, Malcolm
  • Tideman, Christopher C. S
Material type: Text Text
Publication details: Oxford : Boston : Butterworth Heinemann, 1993
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 McD, ...

4.
Essential of marketing communications / Jim Blythe by
  • Jim Blythe
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow : FT Prentice Hall , c 2003
Availability: No items available.

5.
Essential of marketing communications / Jim Blythe by
  • Jim Blythe
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow : FT Prentice Hall , c 2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 BLY.

6.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2007
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 659.1 CLO, ...

7.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 4th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, ©2010
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 659.1 CLO, ...

8.
Strategic advertising management / Larry Percy and Richard Elliott. by
  • Percy, Larry
  • Elliott, Richard H
Edition: 3rd ed.
Material type: Text Text
Publication details: Oxford : Oxford University Press, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 PER.

9.
Advertising communications & promotion management / John R. Rossiter and Larry Percy. by
  • Rossiter, John R
  • Percy, Larry
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Companies, c1997
Other title:
  • Advertising communications and promotion management
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 ROS.

10.
Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald by
  • McDonald, Malcolm
Edition: 4th ed.
Material type: Text Text
Publication details: Oxford : Butterworth Heinemann, 1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 McD.

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