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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
- Hair, Joseph F
- Bush, Robert P
- Ortinau, David J
Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 658.83 HAI, ...
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by
- Dwyer, F. Robert
- Tanner, John F
Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 658.8 DWY, ...
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
- Perreault, William D
- Cannon, Joseph P., Ph. D
- McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text
Publication details: New York : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...
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