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1.
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by
  • Rayport, Jeffrey F
  • Jaworski, Bernard J
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin MarketspaceU, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 381.142 RAY, ...

2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
  • Belch, George E
  • Belch, Michael A
Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 659.1 BEL, ...

3.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 658.83 HAI, ...

4.
Product management / Donald R. Lehmann and Russell S. Winer. by
  • Lehmann, Donald R
  • Winer, Russell S
Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.56 LEH.

5.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by
  • Dwyer, F. Robert
  • Tanner, John F
Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 658.8 DWY, ...

6.
Marketing / Roger A. Kerin, Steven W. Hartley and William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/IRWIN, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KER, ...

7.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KER, ...

8.
International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 658.84 CAT, ...

9.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by
  • Johansson, Johny K
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 658.84 JOH, ...

10.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 HAI.

11.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

12.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 13th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, 1990
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

13.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...

14.
International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: McGraw-Hill/Irwin series in marketing
Edition: 13th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (7)Location, call number: 658.84 CAT, ...

15.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 CRA.

16.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by
  • Johansson, Johny K
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 JOH.

17.
IMC : using advertising and promotion to build brands / Tom Duncan by
  • Duncan Tom
Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text
Publication details: Boston : McGraw-Hill, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.827 DUN.

18.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by
  • Lehmann, Donald R
  • Winer, Russell S
Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 LEH, ...

19.
Basic marketing : a global-managerial approach / William D. Perreault, and E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

20.
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram and Raymond W. LaForge. by
  • Bearden, William O
  • Ingram, Thomas N
  • LaForge, Raymond W
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BEA.

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