Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram and Raymond W. LaForge.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2004.Edition: 4th edDescription: xl, 596 p. : col. ill. ; 28 cmISBN:- 0072539097
- 658.8 BEA
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 BEA (Browse shelf(Opens below)) | 1 | Available | 0063561 |
Total holds: 0
Includes bibliographical references and indexes.
eng
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