Basic marketing : a global-managerial approach / William D. Perreault, and E. Jerome McCarthy.

By:

Contributor(s):

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 PER (Browse shelf(Opens below))	1	Available		006359

Total holds: 0

McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.

There are no comments on this title.

to post a comment.