Marketing management viewpoints : commentary and readings / S. George Walters, Morris L. Sweet and Max D. Snider.

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Material type: Text

TextPublication details: Cincinnati : South-western Pub. Co., c1970Edition: 2d edDescription: viii, 536 p. : ill. 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 WAL (Browse shelf(Opens below))	1	Available		0018312

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First published in 1962 under title: Readings in marketing.

Includes bibliographical references.

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