Marketing management viewpoints : (Record no. 6020)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00747cam a2200229 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | NA |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8WAL |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Walters, Sherwood George, |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management viewpoints : |
| Sub Title | commentary and readings |
| Statement of responsibility, etc | / S. George Walters, Morris L. Sweet and Max D. Snider. |
| 250 ## - Edition Statement | |
| Edition statement | 2d ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cincinnati : |
| Name of publisher | South-western Pub. Co., |
| Year of publication | c1970 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 536 p. : |
| Other physical details | ill. |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | First published in 1962 under title: Readings in marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing gestion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sweet, Morris L., |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Snider, Max D., |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/06/2022 | 658.8 WAL | 0018312 | 1 | 12/06/2022 | Book |