Marketing management viewpoints : commentary and readings
Walters, Sherwood George,
Marketing management viewpoints : commentary and readings / S. George Walters, Morris L. Sweet and Max D. Snider. - 2d ed. - Cincinnati : South-western Pub. Co., c1970 - viii, 536 p. : ill. 24 cm.
First published in 1962 under title: Readings in marketing.
Includes bibliographical references.
NA
Marketing
Marketing gestion
Marketing management
658.8WAL
Marketing management viewpoints : commentary and readings / S. George Walters, Morris L. Sweet and Max D. Snider. - 2d ed. - Cincinnati : South-western Pub. Co., c1970 - viii, 536 p. : ill. 24 cm.
First published in 1962 under title: Readings in marketing.
Includes bibliographical references.
NA
Marketing
Marketing gestion
Marketing management
658.8WAL