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Marketing theory / edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.

Contributor(s): Material type: TextTextPublication details: Thousand Oaks, CA : SAGE Publications, c2008.Edition: 1st edDescription: 3 v. : ill. ; 25 cmISBN:
  • 1847870007 (cased)
Subject(s): DDC classification:
  • 658.8001 MAR
Contents:
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 320.6 HIL (Browse shelf(Opens below)) 1 Available 0067550
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8001 MAR (Browse shelf(Opens below)) 1 Available 0067549
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8001 MAR (Browse shelf(Opens below)) 2 Available 0067548
Total holds: 0

Includes references

v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.

eng

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