Marketing theory /
Marketing theory /
edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.
- 1st ed.
- Thousand Oaks, CA : SAGE Publications, c2008.
- 3 v. : ill. ; 25 cm.
Includes references
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
eng
1847870007 (cased) TZs.374292.7
Marketing.
Marketing--Philosophy
658.8001 MAR
Includes references
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
eng
1847870007 (cased) TZs.374292.7
Marketing.
Marketing--Philosophy
658.8001 MAR