Marketing theory / (Record no. 6024)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00897cam a22002294a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1847870007 (cased) |
| Terms of availability | TZs.374292.7 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 MAR |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing theory / |
| Statement of responsibility, etc | edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski. |
| 250 ## - Edition Statement | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Thousand Oaks, CA : |
| Name of publisher | SAGE Publications, |
| Year of publication | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 3 v. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes references |
| 505 0# - Formatted Contents | |
| Formatted contents note | v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing--Philosophy |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maclaran, Pauline. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saren, Michael. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tadajewski, Mark. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 02/01/2011 | Consortium books Ltd. | 658.8001 MAR | 0067549 | 1 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 02/01/2011 | Consortium books | 658.8001 MAR | 0067548 | 2 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/02/2011 | Consortium Bks | 320.6 HIL | 0067550 | 1 | 12/27/2022 | Book |