Assessing the effectiveness of advertising / by Mark Lovell and Jack Potter.

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Material type: Text

TextPublication details: London : Business Books, c1975.Description: xvi, 281 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	659.1 LOV (Browse shelf(Opens below))	1	Available		0025311

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Includes index.

Bibliography: p. 273-275.

eng

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