Assessing the effectiveness of advertising / (Record no. 6481)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00583cam a2200205 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0220697302 |
| Terms of availability | TZS 22,773.49 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 LOV |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lovell, Mark, |
| 245 10 - TITLE STATEMENT | |
| Title | Assessing the effectiveness of advertising / |
| Statement of responsibility, etc | by Mark Lovell and Jack Potter. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Business Books, |
| Year of publication | c1975. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 281 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography: p. 273-275. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising campaigns. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Potter, Jack. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 05/11/1977 | B. D. | 659.1 LOV | 0025311 | 1 | 12/08/2022 | Book |