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Assessing the effectiveness of advertising /

Lovell, Mark,

Assessing the effectiveness of advertising / by Mark Lovell and Jack Potter. - London : Business Books, c1975. - xvi, 281 p. : ill. ; 23 cm.

Includes index.

Bibliography: p. 273-275.

eng

ISBN: 0220697302 TZS 22,773.49

Subjects--Topical Terms:
Advertising
Advertising campaigns.

Dewey Class. No.: 659.1 LOV

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