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1.
Developing business strategies / David A. Aaker. by
  • Aaker, David A
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Wiley, c1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4012 AAK.

2.
Strategic market management / by David A. Aaker by
  • Aaker, David A
  • Moorman, Christine
Edition: 7th ed.
Material type: Text Text
Publication details: Hoboken : John Wiley & Sons, Inc., 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 AAK, ...

3.
Strategic market management / David A. Aaker. by
  • Aaker, David A
Edition: 6th ed.
Material type: Text Text
Publication details: New York : Wiley, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AAK.

4.
Marketing research / David A. Aaker, and George S. Day by
  • Aaker, David A
  • Day, George S
Series: Wiley Series in Marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, c1980
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...

5.
Marketing research / David A. Aaker, V. Kumar, and George S. Day. by
  • Aaker, David A
  • Kumar, V, 1957-
  • Day, George S
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...

6.
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker by
  • Batra, Rajeev
  • Myers, John G
  • Aaker, David A
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi : PHI Learning, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 BAT.

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