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1.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by
  • Churchill, Gilbert A
  • Peter, J. Paul
Material type: Text Text
Publication details: Burr Ridge, Ill. : Irwin, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 CHU.

2.
Marketing communications : engagements, strategies and practice / Chris Fill
Edition: 4th ed.
Material type: Text Text
Publication details: London : Prentice Hall, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 FIL.

3.
Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 ZEI, ...

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