Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

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TextPublication details: Burr Ridge, Ill. : Irwin, c1995.Description: xxxii, 703 p. : col. ill., col. maps ; 27 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 CHU (Browse shelf(Opens below))	1	Available		0058199

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Includes bibliographical references (p. 655-674) and indexes.

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