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1.
Industrial marketing / Hory Sankar Mukerjee by
  • Mukerjee, Hory Sankar
Material type: Text Text
Publication details: New Delhi: Excel Books; 2009
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.804 MUK, ...

2.
Services marketing and management / B. Balaji by
  • Balaji, B
Material type: Text Text
Publication details: New Delhi: c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 BAL, ...

3.
Management : theory and practice / G. A Cole by
  • Cole, G. A
Edition: 4th ed.
Material type: Text Text
Publication details: Great Britain : The Guernsey Press Co., c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658 COL.

4.
Case studies in marketing management / S. L. Gupta and R. K. Suri by
  • Gupta, S. L
  • Suri R. K
Material type: Text Text
Publication details: New Delhi , Pentagon Press , c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 GUP, ...

5.
Marketing strategy and planning / N. K. Sharma and Kapil Sharma by
  • Sharma, N. K
Material type: Text Text
Publication details: India, Deepak Parnami, 2007
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SHA.

6.
Modern marketing management : principles and techniques / J.N. Jain, P.P. Singh, and Bhatia S.K. by
  • Jain, J.N
Material type: Text Text
Publication details: New Delhi : Regal publications, 2007
Availability: Items available for reference: Mzumbe University Main Campus Library: Not for loan (1)Location, call number: 658.8 JAI.

7.
A preface to marketing management / J. Paul Peter and James H. Donnelly, by
  • Peter, J. Paul
  • Donnelly, James H
Edition: 11th. ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2008
Other title:
  • Marketing management
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 PET, ...

8.
Principles of marketing / Philip Kotler, Gary Armstrong by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 12th ed.
Material type: Text Text
Publication details: New Delhi : Prentice Hall, ©2008
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 KOT, ...

9.
Principles of marketing / Philip Kotler and Gary Armstrong by
  • Kotler, Philip
Edition: 10th ed.
Material type: Text Text
Publication details: New Delhi : Prentice Hall of India., ©2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

10.
Principles of marketing / Philip Kotler and Gary Armstrong. by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 9th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

11.
Marketing management / Philip Kotler and Kevin Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 12th. ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KOT, ...

12.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt and Thomas W. Speh. by
  • Hutt, Michael D
  • Speh, Thomas W
Edition: 8th ed.
Material type: Text Text
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 HUT.

13.
Marketing management : concepts, cases, challenges and trends / M. Govindarajan by
  • Govindarajan, M
Edition: 2nd.ed
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India Private Limited c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 GOV, ...

14.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul and Thomas J. Madden. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
  • Madden, Thomas J
Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Companies, c1997
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GUI.

15.
Marketing management : an overview / Dale M. Lewison by
  • Lewison, Dale M
Material type: Text Text
Publication details: Fort Worth : Dryden Press, ©1996
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 LEW.

16.
Modern management : principles and techniques / J. N. Jain , P. P. Singh; foreword by S. K. Bhatia by
  • Jain, J. N
  • Singh, P. P
  • Bhatia, S. K
Material type: Text Text
Publication details: New Delhi : Regal Publications, c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658 JAI.

17.
Business market management : understanding, creating and delivering value / James C. Anderson and James A. Narus by
  • Anderson, James C
  • Narus, James A
Material type: Text Text
Publication details: New Delhi : Pearson, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AND.

18.
Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond by
  • Abell, Derek F
  • Hammond, John S
Material type: Text Text
Publication details: Englewood Cliffs: Prentice-Hall, ©1979
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 ABE, ...

19.
Case studies in marketing management / S.A. Sherlekar, and V.S. Sherlekar by
  • Sherlekar S.A
Material type: Text Text
Publication details: Bombay : Himalaya publishing house, 1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SHE.

20.
Marketing : principles and practice / Dennis Adcock, Al Halborg and Caroline Ross by
  • Adcock, Dennis
  • Halborg, Al
  • Ross, Caroline
Edition: 4th ed.
Material type: Text Text
Publication details: Harlow : Financial Times/Prentice Hall, 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 ADC.

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