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961.
Contemporary public communication, applications / Molefi K. Asante, Jerry K. Frye. by
  • Asante, Molefi Kete
  • Frye, Jerry K, 1941-
Material type: Text Text
Publication details: New York : Harper & Row, c1977
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 808.5 ASA.

962.
Marketing research : measurement & method : a text with cases / Donald S. Tull and Del I. Hawkins. by
  • Tull, Donald S
  • Hawkins, Del I
Series: The Macmillan series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : London : Macmillan ; Collier Macmillan, c1990
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 TUL.

963.
The Practical approach to marketing management / Stephen Morse by
  • Morse, Stephen
Material type: Text Text
Publication details: New York: McGraw-Hill, 1967
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MOR.

964.
Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. by
  • Schmidt, Marcus
  • Hollensen, Svend
Material type: Text Text
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 SCH.

965.
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni. by
  • Moeller, Leslie H
  • Landry, Edward C, 1965-
  • Kinni, Theodore B, 1956-
Material type: Text Text
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 MOE, ...

966.
Fundamentals of marketing / William J. Stanton by
  • Stanton, William J
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1964
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

967.
The long tail : why the future of business is selling less of more / Chris Anderson. by
  • Anderson, Chris
Edition: 1st ed.
Material type: Text Text
Publication details: New York : Hyperion, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 AND.

968.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GUI.

969.
CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg. by
  • Greenberg, Paul
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.812 GRE.

970.
Retail management / Chetan Bajaj, Nidhi V. Srivastava and Rajnish Tuli by
  • Bajaj, Chetan
  • Srivastava, Nidhi V
  • Tuli, Rajnish
Material type: Text Text
Publication details: New York: Oxford University Press, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.87 BAJ, ...

971.
Managing the sales function / Thomas F. Stroh. by
  • Stroh, Thomas F
Material type: Text Text
Publication details: New York : McGraw-Hill, c1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 STR.

972.
Marketing planning guide / Robert E. Stevens, David L. Loudon and William E. Warren. by
  • Stevens, Robert E
  • Loudon, David L
  • Warren, William E
Series: Haworth marketing resources
Material type: Text Text
Publication details: New York : Haworth Press, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 STE.

973.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series: McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 6588 STA.

974.
A modern history of Tanganyika / John Iliffe. by
  • Iliffe, John
Series: African studies series ; [25]
Material type: Text Text
Publication details: Cambridge ; New York : Cambridge University Press, 1979
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 967.82 ILI.

975.
Selling : the personal force in marketing / / J. E. Crissy, William H. Cunningham and Isabella C.M. Cunningham. by
  • Crissy, J. E
  • Cunningham, William Hughes
  • Cunningham, Isabella C. M
Material type: Text Text
Publication details: New York : Wiley, c1988
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 CRI.

976.
Service marketing : People, Technology, Strategy / Chrostopher Lovelock, Jochen Wirtz and Jayanta Chatterjee, by
  • Lovelock, Christopher
  • Wirtz, Jochen
  • Chatterjee, Jayanta
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Pearson , c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8LOV, ...

977.
Public administration review : / the journal of the American society for public administration Gordon R. Clapp, William Anderson, Pendleton Herring, Charles S. Ascher, Charles M. Kneier, Fredrick F.Blachly & Kenneth P. Vinsel by
  • Gordon R. Clapp
  • William Anderson
  • Pendleton Herring
  • Charles S. Ascher
  • Charles M. Kneier
  • Fredrick F.Blachly
  • Kenneth P. Vinsel
Material type: Text Text
Publication details: Paus reprint corporation : New York, c1963
Availability: No items available.

978.
Public administration review : / the journal of the American society for public administration Gordon R. Clapp, William Anderson, Pendleton Herring, Charles S. Ascher, Charles M. Kneier, Fredrick F.Blachly & Kenneth P. Vinsel by
  • Gordon R. Clapp
  • William Anderson
  • Pendleton Herring
  • Charles S. Ascher
  • Charles M. Kneier
  • Fredrick F.Blachly
  • Kenneth P. Vinsel
Material type: Text Text
Publication details: Paus reprint corporation : New York, c1963
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 350 PUB.

979.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series: McGraw-Hill series in marketing
Edition: 10th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

980.
Marketing by agreement : a cross-cultural approach to business negotiations / J.B. McCall and M.B. Warrington. by
  • McCall, J. B
  • Warrington, M. B
Edition: 2nd ed.
Material type: Text Text
Publication details: Chichester [England] ; New York : Wiley, c1989
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 McC.

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