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601.
Retail store operations /Sriram B Iyer by
  • Iyer, Sriram B
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill Education Private Limited c2012
Availability: Items available for loan: Mzumbe University Main Campus Library (10)Location, call number: 658.87 IYE, ...

602.
Marketing / A customer-centric approach Montrose S. Sommers and James G. Barnes by
  • Sommers Montrose S
  • Barners, Jim
Material type: Text Text
Publication details: Toronto : McGraw -hill , c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SOM.

603.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series: McGraw-Hill series in marketing
Edition: 10th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

604.
Marketing management / Geoff Lancaster and Lester Massingham by
  • Lancaster Geoff
  • Massingham, Lester
Edition: 3rd ed.
Material type: Text Text
Publication details: London : McGraw-Hill Publishing Co., c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 LAN.

605.
Marketing : concepts and applications / Charles D. Schewe and Reuben M. Smith. by
  • Schewe, Charles D
  • Smith, Reuben M
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SCH.

606.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E. Jerome ( author )
Edition: 2002-2004 edition
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...

607.
Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 ZEI, ...

608.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D. ( author )
  • McCarthy, E. Jerome ( author )
Edition: 11th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

609.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 ZEI, ...

610.
Basic marketing : a global-managerial approach / William D. Perreault, and E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

611.
Fundamentals of marketing / William J. Stanton. by
  • Stanton, William J
Edition: 6th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

612.
Consumer market research handbook / edited by Robert M. Worcester and John Downham by
  • Worcester, Robert M. (editor)
  • Downham, John (editor)
Edition: 3rd rev ed.
Material type: Text Text
Publication details: London : McGraw-Hill, 1986
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 CON.

613.
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart W. Husted and Richard L. Lynch by
  • Ralph E. Mason
  • Husted Stewart W
  • Lynch Richard L
  • Rath Patricia Mink
Edition: 5th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill , ©1995
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

614.
Investments / Zvi Bodie, Alex Kane, Alan J. Marcus. by
  • Bodie, Zvi
  • Kane, Alex, 1942-
  • Marcus, Alan J
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 332.6 BOD.

615.
Reasoning and writing well : a rhetoric, research guide, reader, and handbook / Betty Mattix Dietsch. by
  • Dietsch, Betty M
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, 2006
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 808.0427 DIE, ...

616.
Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. by
  • Weitz, Barton A
  • Castleberry, Stephen Bryon
  • Tanner, John F
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.84 WEI, ...

617.
Arguing through literature : a thematic anthology and guide / Judith Ferster. by
  • Ferster, Judith
Material type: Text Text
Publication details: Boston : McGraw-Hill Higher Education, c2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 808.0668 FER.

618.
International marketing / Philip R. Cateora, and John L. Graham by
  • Cateora Philip R
Edition: 12th ed.
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.84 CAT, ...

619.
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram and Raymond W. LaForge. by
  • Bearden, William O
  • Ingram, Thomas N
  • LaForge, Raymond W
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BEA.

620.
Textbook of salesmanship / Frederic A. Russell, Frank H. Beach and Richard H. Buskirk. by
  • Russell, Frederic Arthur
  • Beach, Frank Herman, 1895-1967
  • Buskirk, Richard Hobart, 1927-
Edition: 9th ed.
Material type: Text Text
Publication details: New York, McGraw-Hill 1974
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.85 RUS.

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