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61.
Operations management / Jay Heizer, Barry Render. by
  • Heizer, Jay
  • Render, Barry
Edition: 10th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2011
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.5 HEI.

62.
Operations management : Processes and value chains / Lee J. Krajewski, Larry P. Ritzman and Manoj K. Malhotra by
  • Krajewski, Lee J
  • Ritzman, Larry P
  • Malhotra, Manoj K
Edition: 8th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.5 KRA.

63.
Introduction to management science / Bernard W. Taylor III. by
  • Taylor, Bernard W
Edition: 8th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2004
Other title:
  • Management science
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.5 TAY.

64.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 7th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8342 SCH.

65.
Marketing management in the 21st Century / Noel Capon, James Mac Hulbert. by
  • Capon, Noel
  • Hulbert, James M
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Other title:
  • Marketing management in the twenty-first Century
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 CAP.

66.
Consumer behavior and managerial decision making / Frank R. Kardes. by
  • Kardes, Frank R
Edition: 2nd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8342 KAR.

67.
Marketing management / Russell S. Winer. by
  • Winer, Russell S
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WIN.

68.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A, 1944-
Edition: 12th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.802 KER, ...

69.
Marketing research : online research applications / Alvin C. Burns and Ronald F. Bush by
  • Burns, Alvin C
  • Bush, Ronald F
Edition: 4th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J.: Pearson/Prentice Hall, ©2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 BUR.

70.
Consumer behavior : Buying, having, and being / Michael R . Solomon by
  • Solomon, Michael R
Edition: 8th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall , c 2009
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8342 SOL, ...

71.
Consumer behavior : buying, having, and being / Michael R. Solomon. by
  • Solomon, Michael R
Edition: 9th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2011
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8342 SOL.

72.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. by
  • Solomon, Michael R
  • Marshall, Greg W
  • Stuart, Elnora W
Edition: 4th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8002373 SOL.

73.
Marketing channels / Anne T. Coughlan ... [et al.]. by
  • Coughlan, Anne T
Series: The Prentice Hall international series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 MAR.

74.
International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw. by
  • Onkvisit, Sak
  • Shaw, John J
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 ONK.

75.
Global marketing / Warren J. Keegan, Mark C. Green. by
  • Keegan, Warren J
  • Green, Mark C
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 KEE.

76.
Business market management : understanding, creating, and delivering value / James C. Anderson and James A. Narus. by
  • Anderson, James C
  • Narus, James A
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AND.

77.
The practice of public relations / Fraser P. Seitel by
  • Seitel, Fraser P
Edition: 10th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2007
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 659.1 SET, ...

78.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2007
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 659.1 CLO, ...

79.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 4th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, ©2010
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 659.1 CLO, ...

80.
Essentials of systems analysis and design / Joseph S. Valacich, Joey F. George, Jeffrey A. Hoffer. by
  • Valacich, Joseph S
  • George, Joey F
  • Hoffer, Jeffrey A
Edition: 4th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 003 VAL, ...

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