Consumer behavior and managerial decision making / Frank R. Kardes.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 2nd edDescription: xviii, 457 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Notes	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8342 KAR (Browse shelf(Opens below))	1	Available	special reserve		0058298

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Includes bibliographical references (p. 417-439) and indexes.

eng.

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