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61.
Marketing by agreement : a cross-cultural approach to business negotiations / J.B. McCall and M.B. Warrington. by
  • McCall, J. B
  • Warrington, M. B
Edition: 2nd ed.
Material type: Text Text
Publication details: Chichester [England] ; New York : Wiley, c1989
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 McC.

62.
Databased marketing / Herman Holtz by
  • Holtz, Herman
Material type: Text Text
Publication details: New York : Wiley, c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.800285 HOL.

63.
Marketing : concepts and applications / Charles D. Schewe and Reuben M. Smith. by
  • Schewe, Charles D
  • Smith, Reuben M
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SCH.

64.
Essentials of marketing research / Tony Proctor by
  • Proctor, Tony
Edition: 4th ed.
Material type: Text Text
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 PRO.

65.
Fundamentals of marketing / William J. Stanton. by
  • Stanton, William J
Edition: 6th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

66.
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart W. Husted and Richard L. Lynch by
  • Ralph E. Mason
  • Husted Stewart W
  • Lynch Richard L
  • Rath Patricia Mink
Edition: 5th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill , ©1995
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

67.
Marketing / edited by John E. Richardson by
  • Richardson John E
Edition: 34th ed.
Material type: Text Text
Publication details: New York : McGrawhill c2011
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

68.
International marketing / Rakesh Mohan Joshi. by
  • Joshi, Rakesh Mohan
Material type: Text Text
Publication details: Oxford ; New York : Oxford University Press, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 MOH.

69.
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram and Raymond W. LaForge. by
  • Bearden, William O
  • Ingram, Thomas N
  • LaForge, Raymond W
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BEA.

70.
International marketing and export management / Gerald Albaum, Edwin Duerr. by
  • Albaum, Gerald
  • Duerr, Edwin
Edition: 6th ed.
Material type: Text Text
Publication details: Harlow, England ; New York. : Financial Times/Prentice Hall, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 ALB.

71.
Retail marketing / Peter J. McGoldrick by
  • McGoldrick, Peter J
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1990
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.87 McG, ...

72.
Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter, drawings by Robert Glaisek. by
  • Dichter, Ernest
Material type: Text Text
Publication details: New York : McGraw-Hill, c1964
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 DIC.

73.
Elements of direct marketing / Martin Baier. by
  • Baier, Martin
Material type: Text Text
Publication details: New York : McGraw-Hill, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 BAI.

74.
Manager's guide to marketing, advertising, and publicity / Barry Callen. by
  • Callen, Barry
Material type: Text Text
Publication details: New York : McGraw Hill, c2010
Other title:
  • Marketing, advertising, and publicity
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 659.1 CAL, ...

75.
World Wide Web marketing : integrating the web into your marketing strategy / Jim Sterne by
  • Sterne, Jim
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : J. Wiley, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.84 STE, ...

76.
International marketing strategy / Frank Bradley by
  • Bradley, Frank
Material type: Text Text
Publication details: New York : Prentice Hall, 1991
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.848 BRA, ...

77.
International marketing research / C. Samuel Craig and Susan P. Douglas by
  • Craig, C. Samuel
  • Douglas, Susan P
Edition: 2nd ed.
Material type: Text Text
Publication details: Chichester [England] ; New York, NY : Wiley, c2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 STE.

78.
Advertising communications & promotion management / John R. Rossiter and Larry Percy. by
  • Rossiter, John R
  • Percy, Larry
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Companies, c1997
Other title:
  • Advertising communications and promotion management
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 ROS.

79.
Marketing / Paul Baines, Chris Fill, Kelly Page. by
  • Baines,Paul
  • Fill, Chris
  • Page, Kelly
Material type: Text Text
Publication details: New York : Oxford University Press, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BAI.

80.
Marketing Management: text and Cases / Douglas J. Dalrymple, Leonard J. Parsons by
  • Dalrymple Douglas J
  • Parsons Leonard J
Edition: 7th ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DAL.

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