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581.
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni. by
  • Moeller, Leslie H
  • Landry, Edward C, 1965-
  • Kinni, Theodore B, 1956-
Material type: Text Text
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 MOE, ...

582.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 CRA.

583.
Fundamentals of marketing / William J. Stanton by
  • Stanton, William J
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1964
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

584.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GUI.

585.
CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg. by
  • Greenberg, Paul
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.812 GRE.

586.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by
  • Johansson, Johny K
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 JOH.

587.
IMC : using advertising and promotion to build brands / Tom Duncan by
  • Duncan Tom
Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text
Publication details: Boston : McGraw-Hill, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.827 DUN.

588.
Managing the sales function / Thomas F. Stroh. by
  • Stroh, Thomas F
Material type: Text Text
Publication details: New York : McGraw-Hill, c1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 STR.

589.
Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by
  • Bearden, William O
  • Ingram, Thomas N
  • LaForge, Raymond W
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, c2001
Other title:
  • Marketing, principles and perspectives
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BEA.

590.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series: McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 6588 STA.

591.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by
  • Lehmann, Donald R
  • Winer, Russell S
Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 LEH, ...

592.
Retail store operations /Sriram B Iyer by
  • Iyer, Sriram B
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill Education Private Limited c2012
Availability: Items available for loan: Mzumbe University Main Campus Library (10)Location, call number: 658.87 IYE, ...

593.
Marketing / A customer-centric approach Montrose S. Sommers and James G. Barnes by
  • Sommers Montrose S
  • Barners, Jim
Material type: Text Text
Publication details: Toronto : McGraw -hill , c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SOM.

594.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series: McGraw-Hill series in marketing
Edition: 10th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

595.
Marketing management / Geoff Lancaster and Lester Massingham by
  • Lancaster Geoff
  • Massingham, Lester
Edition: 3rd ed.
Material type: Text Text
Publication details: London : McGraw-Hill Publishing Co., c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 LAN.

596.
Marketing : concepts and applications / Charles D. Schewe and Reuben M. Smith. by
  • Schewe, Charles D
  • Smith, Reuben M
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SCH.

597.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E. Jerome ( author )
Edition: 2002-2004 edition
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...

598.
Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 ZEI, ...

599.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D. ( author )
  • McCarthy, E. Jerome ( author )
Edition: 11th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

600.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 ZEI, ...

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