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581.
Fundamentals of marketing / William J. Stanton. by
  • Stanton, William J
Series: McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1984
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 STA, ...

582.
Fundamentals of marketing / William J. Stanton. by
  • Stanton, William J
Edition: 5th ed. International student edition
Material type: Text Text
Publication details: New York : McGraw-Hill, c1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

583.
Fundamentals of marketing, additional dimensions : selections from the literature / Jack L. Taylor and James F. Robb. by
  • Taylor, Jack L
  • Robb, James F. (editor)
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, [1975]
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8008 TAY, ...

584.
Professional sales management / Rolph E. Anderson, Joseph F. Hair and Alan J. Bush. by
  • Anderson, Rolph E
  • Hair, Joseph F
  • Bush, Alan J
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 AND.

585.
Basic marketing / Jr., E. Jerome McCarthy, William D. Perreault, by
  • McCarthy E. Jerome
  • McCarthy, E. Jerome
Edition: 9th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, 1987
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 McC, ...

586.
Strategic marketing management / Jean-Jacques Lambin by
  • Lambin, Jean-Jacques
Material type: Text Text
Publication details: London : McGraw-Hill, ©1997
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 LAM.

587.
The marketing of professional services / Aubrey Wilson by
  • Wilson, Aubrey
Material type: Text Text
Publication details: London : Mcgraw hill , c1972
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WIL.

588.
International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: McGraw-Hill/Irwin series in marketing
Edition: 13th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (7)Location, call number: 658.84 CAT, ...

589.
The Practical approach to marketing management / Stephen Morse by
  • Morse, Stephen
Material type: Text Text
Publication details: New York: McGraw-Hill, 1967
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MOR.

590.
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni. by
  • Moeller, Leslie H
  • Landry, Edward C, 1965-
  • Kinni, Theodore B, 1956-
Material type: Text Text
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 MOE, ...

591.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 CRA.

592.
Fundamentals of marketing / William J. Stanton by
  • Stanton, William J
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1964
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

593.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GUI.

594.
CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg. by
  • Greenberg, Paul
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.812 GRE.

595.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by
  • Johansson, Johny K
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 JOH.

596.
IMC : using advertising and promotion to build brands / Tom Duncan by
  • Duncan Tom
Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text
Publication details: Boston : McGraw-Hill, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.827 DUN.

597.
Managing the sales function / Thomas F. Stroh. by
  • Stroh, Thomas F
Material type: Text Text
Publication details: New York : McGraw-Hill, c1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 STR.

598.
Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by
  • Bearden, William O
  • Ingram, Thomas N
  • LaForge, Raymond W
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, c2001
Other title:
  • Marketing, principles and perspectives
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BEA.

599.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series: McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 6588 STA.

600.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by
  • Lehmann, Donald R
  • Winer, Russell S
Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 LEH, ...

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