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Marketing mistakes / Robert F. Hartley by
Edition: 6th ed.
Material type: Text
Publication details: New York : John Wiley & Sons, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.800973 HAR, ...
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Fundamentals of marketing / William J. Stanton. by
Edition: 5th ed. International student edition
Material type: Text
Publication details: New York : McGraw-Hill, c1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.
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The marketing plan / William A. Cohen. by
Material type: Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.802 COH, ...
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The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni. by
- Moeller, Leslie H
- Landry, Edward C, 1965-
- Kinni, Theodore B, 1956-
Material type: Text
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 MOE, ...
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Fundamentals of marketing / William J. Stanton by
Edition: 2nd ed.
Material type: Text
Publication details: New York : McGraw-Hill, c1964
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.
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Service marketing : People, Technology, Strategy / Chrostopher Lovelock, Jochen Wirtz and Jayanta Chatterjee, by
- Lovelock, Christopher
- Wirtz, Jochen
- Chatterjee, Jayanta
Edition: 5th ed.
Material type: Text
Publication details: New York : Pearson , c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8LOV, ...
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