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41.
The industrial market research handbook / Paul N. Hague. by
  • Hague, Paul N
Material type: Text Text
Publication details: New York : F. Watts, 1988, c1985
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 HAG.

42.
Marketing mistakes / Robert F. Hartley by
  • Hartley, Robert F
Edition: 6th ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.800973 HAR, ...

43.
Fundamentals of marketing / William J. Stanton. by
  • Stanton, William J
Edition: 5th ed. International student edition
Material type: Text Text
Publication details: New York : McGraw-Hill, c1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

44.
Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode and Fiona Davies by
  • Moutinho, Luiz
  • Davies, Fiona
  • Goode, Mark
Material type: Text Text
Publication details: Chichester ; New York : John Wiley & Sons, c1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.800251 MOU.

45.
Marketing investment management services : innovative strategies for capturing and keeping key institutional accounts/ Nick Mencher, Brian R. Bruce (editors) by
  • Mencher, Nick
  • Bruce, Brian R
Material type: Text Text
Publication details: New York : Woodhead-Faulkner c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 MAR.

46.
Fundamentals of marketing, additional dimensions : selections from the literature / Jack L. Taylor and James F. Robb. by
  • Taylor, Jack L
  • Robb, James F. (editor)
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, [1975]
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8008 TAY, ...

47.
Industrial marketing research / William Edwin Cox by
  • Cox, William Edwin, 1930-1978
Series: Ronald series on marketing management
Material type: Text Text
Publication details: New York : Wiley, ©1979
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 COX.

48.
Professional sales management / Rolph E. Anderson, Joseph F. Hair and Alan J. Bush. by
  • Anderson, Rolph E
  • Hair, Joseph F
  • Bush, Alan J
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 AND.

49.
The marketing plan / William A. Cohen. by
  • Cohen, William A
Material type: Text Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.802 COH, ...

50.
Marketing research : measurement & method : a text with cases / Donald S. Tull and Del I. Hawkins. by
  • Tull, Donald S
  • Hawkins, Del I
Series: The Macmillan series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : London : Macmillan ; Collier Macmillan, c1990
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 TUL.

51.
The Practical approach to marketing management / Stephen Morse by
  • Morse, Stephen
Material type: Text Text
Publication details: New York: McGraw-Hill, 1967
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MOR.

52.
Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. by
  • Schmidt, Marcus
  • Hollensen, Svend
Material type: Text Text
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 SCH.

53.
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni. by
  • Moeller, Leslie H
  • Landry, Edward C, 1965-
  • Kinni, Theodore B, 1956-
Material type: Text Text
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 MOE, ...

54.
Fundamentals of marketing / William J. Stanton by
  • Stanton, William J
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1964
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

55.
The long tail : why the future of business is selling less of more / Chris Anderson. by
  • Anderson, Chris
Edition: 1st ed.
Material type: Text Text
Publication details: New York : Hyperion, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 AND.

56.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GUI.

57.
Marketing planning guide / Robert E. Stevens, David L. Loudon and William E. Warren. by
  • Stevens, Robert E
  • Loudon, David L
  • Warren, William E
Series: Haworth marketing resources
Material type: Text Text
Publication details: New York : Haworth Press, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 STE.

58.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series: McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 6588 STA.

59.
Service marketing : People, Technology, Strategy / Chrostopher Lovelock, Jochen Wirtz and Jayanta Chatterjee, by
  • Lovelock, Christopher
  • Wirtz, Jochen
  • Chatterjee, Jayanta
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Pearson , c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8LOV, ...

60.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series: McGraw-Hill series in marketing
Edition: 10th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

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