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381.
Marketing / Roger A. Kerin, Steven W. Hartley and William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/IRWIN, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KER, ...

382.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Edition: 3ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 KER, ...

383.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KER, ...

384.
Strategic marketing : planning and control / Graeme Drummond and John Ensor. by
  • Drummond, Graeme
  • Ensor, John
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford ; Boston : Butterworth-Heinemann, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 DRU, ...

385.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Edition: 10th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KER, ...

386.
Perspectives on strategic marketing management / edited by Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A, 1944-
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : Allyn and Bacon, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KER, ...

387.
Marketing : contemporary dimensions / [edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell. by
  • Robicheaux, Robert A
  • Pride, William M, 1942-
  • Ferrell, O. C
Material type: Text Text
Publication details: Boston : Houghton Mifflin, c1977
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 ROB.

388.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A, 1944-
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston : Allyn and Bacon, c1984
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KER.

389.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Edition: 10th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KER.

390.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by
  • Johansson, Johny K
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 658.84 JOH, ...

391.
Marketing classics : a selection of influential articles / Ben M. Enis and Keith K. Cox. by
  • Enis Ben M
  • Enis, Ben M
  • Cox, Keith Kohn
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : Allyn and Bacon, c1985
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 ENI, ...

392.
Pride-Ferrell foundations of marketing / William M. Pride, O.C. Ferrell. by
  • Pride, William M
  • Ferrell, O. C
Material type: Text Text
Publication details: Boston : Houghton Mifflin, c2004
Other title:
  • Foundations of marketing
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.822 PRI.

393.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 HAI.

394.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

395.
Promotion management / John J. Burnett. by
  • Burnett, John J
Material type: Text Text
Publication details: Boston : Houghton Mifflin, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.82 BUR.

396.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 13th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, 1990
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

397.
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Robert P. Bush and David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 HAI.

398.
Management of a sales force / Rosann L. Spiro, Gregory A. Rich, William J. Stanton. by
  • Spiro, Rosann L
  • Stanton, William J
  • Rich, Gregory A
Edition: 12th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 DAL.

399.
Basic marketing / Jr., E. Jerome McCarthy, William D. Perreault, by
  • McCarthy E. Jerome
  • McCarthy, E. Jerome
Edition: 9th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, 1987
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 McC, ...

400.
Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by
  • Dillon, William R
  • Madden, Thomas J
  • Firtle, Neil H
Series: The Irwin series in marketing
Material type: Text Text
Publication details: Homewood, IL ; Boston, MA : Irwin, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 DIL.

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