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281.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E. Jerome ( author )
Edition: 2002-2004 edition
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...

282.
Marketing / BPP learning media by
  • BPP learning media
Material type: Text Text
Publication details: New Delhi : Viva books , c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

283.
Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 ZEI, ...

284.
Basic marketing : principles and practice / E. Jerome McCarthy, William D. Perreault by
  • McCarthy, Jerome E
  • Perreault, William D
Edition: 9th ed.
Material type: Text Text
Publication details: New Delhi : Universal Book Stall, c1989
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 McC, ...

285.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D. ( author )
  • McCarthy, E. Jerome ( author )
Edition: 11th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

286.
Marketing / N. Rajan Nair and Sanjith R. Nair by
  • Nair, Rajan N
  • Nair, Sanjith R
Edition: 7th ed.
Material type: Text Text
Publication details: New Delhi: Sultan Chand & Sons, 1993
Other title:
  • (For B. Com courses of all Indian Universities)
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 NAI.

287.
A framework for marketing management / Philip Kotler by
  • Kotler Philip
Material type: Text Text
Publication details: Upper saddle River, Prentice hall, 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

288.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 ZEI, ...

289.
Management skills in marketing /Stephen Morse by
  • Morse, Stephen
Material type: Text Text
Publication details: London : Bath limited, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MOR.

290.
Basic marketing : a global-managerial approach / William D. Perreault, and E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

291.
Marketing for the bank executive / Leonard L. Berry and L. A. Capaldini by
  • Berry, Leonard
  • Capaldini, L. A
Material type: Text Text
Publication details: London : Leviathan House, 1975
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8093321 BER.

292.
Marketing on a small budget / edited by Christopher West. by
  • West, Christopher, 1940-
Material type: Text Text
Publication details: London : Associated Business Programmes, 1975
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WES.

293.
Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik. by
  • Quelch, John A
  • Dolan, Robert J
  • Kosnik, Thomas J
Series: The Irwin series in marketing
Material type: Text Text
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 QUE.

294.
Marketing / Eric N. Berkowitz, Roger AKerin, Steven W, Hartley and William Rudelius by
  • Berkowitz, Eric N
  • Roger AKerin
  • William Rudelius
  • Hartley Steven W
Edition: 4th ed.
Material type: Text Text
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

295.
Fundamentals of marketing / William J. Stanton. by
  • Stanton, William J
Edition: 6th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

296.
Marketing management : foundations and practices / William Lazer and James D. Culley. by
  • Lazer, William
  • Culley, James D
Material type: Text Text
Publication details: Boston : Houghton Mifflin Co., c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 LAZ, ...

297.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Series: Prentice-Hall series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1988
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

298.
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart W. Husted and Richard L. Lynch by
  • Ralph E. Mason
  • Husted Stewart W
  • Lynch Richard L
  • Rath Patricia Mink
Edition: 5th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill , ©1995
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

299.
Marketing management : a decision-making approach / Pingali Venugopal. by
  • Venugopal, Pingali
Material type: Text Text
Publication details: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2010
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 VEN.

300.
Marketing management / Philip Kotler by
  • Kotler, Philip
Edition: 12th.ed
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India., c2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

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