Marketing management : a decision-making approach / Pingali Venugopal.
Material type:
TextPublication details: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2010.Description: xvii, 245 p. : ill. ; 25 cmISBN: - 9788132104711 (paper back)
- 8132104714 (paper back)
- 658.8 VEN
Contents:
Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 VEN (Browse shelf(Opens below)) | 1 | Available | 0066577 |
Total holds: 0
Includes bibliographical references and index.
Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.
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