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261.
Multinational marketing management / Warren J. Keegan. by
  • Keegan, Warren J
Material type: Text Text
Publication details: Englewood Cliffs, N.J., Prentice-Hall, [1974]
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.809382 KEE.

262.
Marketing : principles and practice / Dennis Adcock, Al Halborg and Caroline Ross and Ray Bradfield by
  • Adcock, Dennis
  • Halborg, Al
  • Ross, Caroline
  • Bradfield, Ray
Material type: Text Text
Publication details: London : Pitman publishing , c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

263.
Marketing by agreement : a cross-cultural approach to business negotiations / J.B. McCall and M.B. Warrington. by
  • McCall, J. B
  • Warrington, M. B
Edition: 2nd ed.
Material type: Text Text
Publication details: Chichester [England] ; New York : Wiley, c1989
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 McC.

264.
Global marketing management / Masaaki Kotabe and Kristiaan Helsen. by
  • Kotabe, Masaaki
  • Helsen, Kristiaan
Edition: 5th ed.
Material type: Text Text
Publication details: Hoboken, NJ : Wiley, c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 KOT, ...

265.
Marketing management / Geoff Lancaster and Lester Massingham by
  • Lancaster Geoff
  • Massingham, Lester
Edition: 3rd ed.
Material type: Text Text
Publication details: London : McGraw-Hill Publishing Co., c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 LAN.

266.
Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. by
  • Malhotra, Naresh K
Material type: Text Text
Publication details: Upper Saddle River, NJ : Prentice Hall, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 MAL.

267.
Problems in marketing : applying key concepts and techniques / Luiz Moutinho and Charles Chien. by
  • Moutinho, Luiz
  • Chien, Charles S
Edition: 2nd ed.
Material type: Text Text
Publication details: Los Angeles : Sage Publications, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 MOU, ...

268.
Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen. by
  • Moisander, Johanna
  • Valtonen, Anu
Series: Introducing qualitative methods
Material type: Text Text
Publication details: London ; Thousand Oaks : SAGE, 2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 MOI.

269.
Databased marketing / Herman Holtz by
  • Holtz, Herman
Material type: Text Text
Publication details: New York : Wiley, c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.800285 HOL.

270.
Marketing : concepts and applications / Charles D. Schewe and Reuben M. Smith. by
  • Schewe, Charles D
  • Smith, Reuben M
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SCH.

271.
Marketing the training function / Joyce Levant and David Cleeton by
  • Levant Joyce
  • Cleeton David
Series: Kogan Page practical trainer series
Material type: Text Text
Publication details: London : Kogan Page , c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 LEV.

272.
Strategic marketing : planning and control / Graeme Drummond, John Ensor. by
  • Drummond, Graeme
  • Ensor, John
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.84 DRU, ...

273.
Essentials of marketing research / Tony Proctor by
  • Proctor, Tony
Edition: 4th ed.
Material type: Text Text
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 PRO.

274.
Marketing research / Robert A. Peterson. by
  • Peterson, Robert A
Material type: Text Text
Publication details: Plano, Tex. : Business Publications, 1982
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 PET.

275.
Services marketing / Helen Woodruffe by
  • Woodruffe Helen
Series: Frameworks
Material type: Text Text
Publication details: London : Pitman, 1995
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WOO.

276.
Applications in basic marketing / E. Jerome McCarthy and William D. Perreault by
  • McCarthy E. Jerome
  • Perreault William D
Material type: Text Text
Publication details: Boston : Irwin , c1990
Availability: No items available.

277.
Marketing communications : contents and strategies / Chris Fill by
  • Fill, Chris
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Prentice Hall, c1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 FIL.

278.
Applications in basic marketing / E. Jerome McCarthy and William D. Perreault by
  • McCarthy E. Jerome
  • Perreault William D
Material type: Text Text
Publication details: Boston : Irwin , c1990
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 McC.

279.
Marketing management / Philip Kotler, and Kevin Lane Keller by
  • Kotler Philip
Edition: 13th ed.
Material type: Text Text
Publication details: New Dehli : Prentice Hall India, ©2008
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KOT, ...

280.
Marketing communications : engagements, strategies and practice / Chris Fill
Edition: 4th ed.
Material type: Text Text
Publication details: London : Prentice Hall, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 FIL.

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