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Applications in basic marketing /
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Applications in basic marketing /
E. Jerome McCarthy and William D. Perreault
By:
McCarthy E. Jerome
Contributor(s):
Perreault William D
Material type:
Text
Publication details:
Boston :
Irwin ,
c1990.
Description:
volumes : ill . ; 26 cm
ISBN:
9780256166446
Subject(s):
Marketing Periodicals
Marketing Management
Marketing Management Periodicals
Periodicals
DDC classification:
658.8 McC
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