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Marketing research / David Johnston Luck, Ronald S. Rubin by
Edition: 7th ed.
Material type: Text
Publication details: Englewood Cliffs : Prentice-Hall, ©1987
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.83 LUC, ...
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245.
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Principles of marketing / Philip Kotler and Gary Armstrong by
- Kotler, Philip
- Armstrong Gary
Edition: 3rd ed.
Material type: Text
Publication details: New Delhi : Prentice Hall of India., ©2012
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.
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Applied marketing research / Luiz Moutinho, Martin Evans. by
- Moutinho, Luiz
- Evan, Martin
Material type: Text
Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley Pub. Co., c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 MOU.
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250.
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251.
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Elements of marketing / A.R.Morden by
Edition: 3rd ed.
Material type: Text
Publication details: London : DP Publication, Ltd. c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 MOR, ...
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252.
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Marketing research : an applied approach / Naresh K. Malhotra by
Edition: 5th ed.
Material type: Text
Publication details: Harlow : Prentice Hall/Financial Times, c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 658.83 MAL, ...
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Service marketing : People, Technology, Strategy / Chrostopher Lovelock, Jochen Wirtz and Jayanta Chatterjee, by
- Lovelock, Christopher
- Wirtz, Jochen
- Chatterjee, Jayanta
Edition: 5th ed.
Material type: Text
Publication details: New York : Pearson , c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8LOV, ...
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260.
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