Study guide for principles of marketing / Jay Diamond and Gerald Pintel

By:

Diamond, Jay

Contributor(s):

Pintel, Gerald ( author )

Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1972Description: ix, 402 p. : ill. ; 25 cmISBN:

013701466X

Subject(s):

Marketing

DDC classification:

658.807 DIA

Contents:

The nature of marketing The consumer market Consumer goods and industrial goods Consumerism The industrial market Channels of distribution Marketing research The product Packaging and brands Pricing Transportation and storage Wholesaling Retailing Sales promotion Personal selling The computer and marketing International marketing Marketing mistakes A marketing application Appendix : Marketing definitions

Summary: Principles of Marketing was written to introduce students to the various activities in the field of marketing and to provide the technical and theoretical knowledge necessary for employment for graduates and even those with work experience. Typical of the jobs at this level are middle management, executive assisting, or executive training. An overview of marketing is presented, which includes such vital areas as channels of distribution, transportation and warehousing, consumer and industrial goods, and pricing and product development. Much of the material included in the text reflects the actual practices of the leading marketers in the United States. Their procedures and recommendations have been incorporated to insure that the student entering the field will be able to apply what he has learned through formal study. - Preface

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.807 DIA (Browse shelf(Opens below))	1	Available		0020153
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.807 DIA (Browse shelf(Opens below))	2	Available		0020155

Total holds: 0

The nature of marketing
The consumer market
Consumer goods and industrial goods
Consumerism
The industrial market
Channels of distribution
Marketing research
The product
Packaging and brands
Pricing
Transportation and storage
Wholesaling
Retailing
Sales promotion
Personal selling
The computer and marketing
International marketing
Marketing mistakes
A marketing application
Appendix : Marketing definitions

Principles of Marketing was written to introduce students to the various activities in the field of marketing and to provide the technical and theoretical knowledge necessary for employment for graduates and even those with work experience. Typical of the jobs at this level are middle management, executive assisting, or executive training. An overview of marketing is presented, which includes such vital areas as channels of distribution, transportation and warehousing, consumer and industrial goods, and pricing and product development. Much of the material included in the text reflects the actual practices of the leading marketers in the United States. Their procedures and recommendations have been incorporated to insure that the student entering the field will be able to apply what he has learned through formal study. - Preface

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