Marketing research essentials / Carl D. McDaniel, Roger Gates, Subramanian Sivaramakrishnan

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Material type: Text

TextPublication details: Brantford : W. Ross MacDonald School Resource Services Library, 2011.Description: Various pagings : col ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.83 McD (Browse shelf(Opens below))	1	Available		0079032

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Includes index
Includes SPSS student version software 16.0
Suitable for use with adaptive technology for the print disabled

Includes index.

eng.

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