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161.
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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
- Kerin, Roger A
- Hartley, Steven William
- Rudelius, William
Edition: 10th ed.
Material type: Text
Publication details: Boston : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KER.
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162.
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163.
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164.
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
- Perreault, William D
- Cannon, Joseph P., Ph. D
- McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text
Publication details: New York : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...
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165.
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166.
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167.
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168.
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169.
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171.
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173.
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Investments / Zvi Bodie, Alex Kane, Alan J. Marcus. by
- Bodie, Zvi
- Kane, Alex, 1942-
- Marcus, Alan J
Edition: 7th ed.
Material type: Text
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 332.6 BOD.
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174.
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175.
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176.
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Retailing management / Michael Levy and Barton A. Weitz. by
- Levy, Michael
- Weitz, Barton A
Edition: 7th ed.
Material type: Text
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (7)Location, call number: 658.87 LEV, ...
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177.
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178.
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179.
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180.
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