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121.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt and Thomas W. Speh. by
  • Hutt, Michael D
  • Speh, Thomas W
Edition: 8th ed.
Material type: Text Text
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 HUT.

122.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
  • Belch, George E
  • Belch, Michael A
Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 659.1 BEL, ...

123.
Operations management for competitive advantage / Richard B. Chase, Nicholas J. Aquilando, F. Robert Jacobs. by
  • Chase, Richard B
  • Aquilano, Nicholas J
  • Jacobs, F. Robert
Series: The McGraw-Hill/Irwin series operations and decision sciences
Edition: 10th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.5 CHA.

124.
Production and operations management / Kanishka Bedi by
  • Bedi, Kanishka
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi : Oxford University Press, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (7)Location, call number: 658.5 BED, ...

125.
Production and operations management / S. N. Chary by
  • Chary, S. N
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.5 CHA, ...

126.
Introduction to management and business communication / Colman M. Riwa by
  • Riwa, Colman M
Material type: Text Text
Publication details: Dar es salaam : Tanzania institute of Bankers, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.45 RIW, ...

127.
Introduction to management science / Bernard W. Taylor III. by
  • Taylor, Bernard W
Edition: 8th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2004
Other title:
  • Management science
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.5 TAY.

128.
Supply chain strategy : the logistics of supply chain management / Edward H. Frazelle by
  • Frazelle, Edward
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill., c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.72 FRA, ...

129.
Operations management : contemporary concepts and cases / Roger G. Schroeder. by
  • Schroeder, Roger G
Series: The McGraw-Hill/Irwin series Operations and decision sciences
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.5 SCH.

130.
Business market management : understanding, creating and delivering value / James C. Anderson and James A. Narus by
  • Anderson, James C
  • Narus, James A
Material type: Text Text
Publication details: New Delhi : Pearson, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AND.

131.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KER, ...

132.
Principles and practice of marketing / David Jobber by
  • Jobber, David
Edition: 4th ed.
Material type: Text Text
Publication details: Berkshire : McGraw Hill, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 JOB.

133.
Pride-Ferrell foundations of marketing / William M. Pride, O.C. Ferrell. by
  • Pride, William M
  • Ferrell, O. C
Material type: Text Text
Publication details: Boston : Houghton Mifflin, c2004
Other title:
  • Foundations of marketing
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.822 PRI.

134.
Market intelligence : how and why organizations use market research / Martin Callingham by
  • Callingham, Martin
Series: Market research in practice series
Material type: Text Text
Publication details: London : Kogan Page, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 CAL.

135.
Marketing, customer services and business ethics / Omari K. Mbura by
  • Mbura, Omari K
  • The Tanzania Institute of Bankers
Series: Bankers Workshop series
Material type: Text Text
Publication details: Dar es Salaam : The Tanzania Institute of Bankers, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.812 MBU, ...

136.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E. Jerome ( author )
Edition: 2002-2004 edition
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...

137.
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram and Raymond W. LaForge. by
  • Bearden, William O
  • Ingram, Thomas N
  • LaForge, Raymond W
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BEA.

138.
Shakespeare criticism / Anne Ridler by
  • Bradby, Anne
Material type: Text Text
Publication details: New Delhi: Atlantic Publishers & Distributors, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 822.33 BRA, ...

139.
Global marketing : a decision-oriented approach / Svend Hollensen by
  • Hollensen Svend
Edition: 3rd ed.
Material type: Text Text
Publication details: Harlow : Financial Times : Prentice Hall, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 HOL.

140.
The winning brief : 100 tips for persuasive briefing in trial and appellate courts / Bryan A. Garner. by
  • Garner, Bryan A
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : Oxford University Press, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 808.06637 GAR, ...

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